From: Joe McCall
Date: Sunday, May 10th, 2020
Subject: Live Marketing Masterclass Invitation (Please RSVP)
Guys, this is exciting.
I've said it a lot before... we are not in the real estate business, we are in the marketing business.
Marketing is the lifeblood of your business. If you are not marketing, for buyers and sellers, you will not only stop doing deals... you will stop having a real business.
I know when I got started, I realized this pretty early on. So I would go through these phases where I would do a bunch of marketing, get a bunch of leads, get really busy, start working the leads, getting them under contract, and I'd have to stop my marketing 'cause I couldn't handle the volume.
And then I would get a bunch of leads under contract and then I would work hard to sell those deals and I'd make a bunch of money but I turn around and guess what?
My pipeline was empty, I didn't have any more leads in there. And, marketing is not like a light switch. You can't just easily turn it on and expect leads to come in instantaneously.
There is a power of MOMENTUM in this business. It could take one or two months, just to start getting leads again at a good volume where I could close them and actually get more contracts.
So I realized if I didn't get somebody else to do the marketing for me in spite of me, it just wasn't going to get done.
So I hired my first VA, someone from Indiana... and she was great.
She actually started doing a lot of marketing for me for getting leads, and was also helping me advertise the properties and get them sold.
Then I started creating systems.
And once I created one system, I realized, oh man, this is actually pretty easy.
And I think a lot of you have gone through this too, where you think, "I wanna hire a VA but I don't know if I can give them enough work, or if there's enough things for them to do."
But then as you start getting more and more simple systems built, you could pretty quickly have a full time VA just do all of your marketing.
But, momentum is the key. You have to start, and build, and maintain this to be successful longterm. And, it can be daunting at times... to think of the amount of work necessary to get a proper marketing system up and running properly.
What if... you could get your ENTIRE marketing set up, in one day, and running... generating buyer & seller leads for free (or very cheap).
What if... you could gain massive momentum, LIVE, in a matter of hours... and a game plan for how to keep that momentum going... long after the day is over.